MAM
‘Honeymoon Travels’ kicks off promotional push
MUMBAI: The forthcoming Bollywood film ‘Honeymoon Travels Pvt. Ltd.’ is looking to ride the vehicle that is featured in the movie, the Tata Starbus, across multiple mediums as part of its promotional agenda.
A web contests will be run on MSN India, IndiaFM
and Bharat Matrimony giving two lucky couples an opportunity to win a honeymoon package at Taj Exotica, Goa.
While an SMS contest will give Tata Indicom customers in Delhi, NCR, Mumbai and Kolkata a chance to play to win tickets for two for the film.
As part of an on-ground initiave, The Honeymoon Travels Starbus will travel all across Mumbai city this week, starting from Andheri East to Churchgate Station, Azad Maidan, St. Xavier College, Jai Hind College, Wilson College, Chowpatty Beach, Bandstand, Carter Road and Juhu Beach. Tata Motors along with Excel Entertainment, will carry out a number of promotional activities in other key cities as well, informs an official release.
The trailer for Honeymoon Travels- Starbus is also being streamed on You Tube. While Vox Populi will provide Bollywood fans to voice their opinions about the bus and the movie clips/music etc.
Excel Entertainment’s multi-starrer directed by Reema Kagti is the story about six newly married couples on a package honeymoon tour from Mumbai to Goa on a bus. The star cast includes Shabana Azmi, Boman Irani, KK, Raima Sen, Ranbir Shorey, Diya Mirza, Karana Khanna, Amisha Patel, Abhay Deol, Minisha Lamba, Sandhya Mridul and Vikram Chatwal.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
