MAM
Zee Network appoints StarHub as ad sales agent
MUMBAI: As Hindi programming seems to be gaining momentum in Singapore, the Subhash Chandra-promoted Zee Network has appointed StarHub as its ad sales agent.
Zee had launched a dedicated beam for Singapore, last year to target Indian community in the South East Asian region.
Starting May, StarHub will co-ordinate all of Zee TV’s local airtime sales and programme sponsorships.
Confirming the development, the Zee Telefilms spokesperson said “The objective is to make the media-buying process effortless and smoother for our advertisers by having a dedicated media representative like StarHub to handle the advertising sales of Zee TV in Singapore.”.
The partnership between the two will also empower advertisers to tailor its advertising to reach the Singapore market segment effectively
The Zee TV feed is on the StarHub network that services cable homes in Singapore .
Zee TV is carried on StarHub Digital Cable Channel 90, and offers a variety of programmes that include primetime comedy and drama series, television movies, mini-series, theatrical films, children’s programmes, and game shows.
StarHub’s existing channels Sun TV, Star Plus and Sony Entertainment Television cater to the Indian community .
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
