MAM
Synovate to increase focus on global interactive solutions
MUMBAI: Global market research firm Synovate has announced that it will be significantly expanding global commitment to interactive research offerings. The company has also appointed Larry Fisher in the newly created post of senior VP interactive solutions.
Fisher comes to Synovate from TNS NFO, with 22 years of consumer panel experience in client service and product management. He is active in the emerging interactive arena serving on several AMA Excellence and Performance in Interactive Research forums (Explor), as an editor of the Journal of Interactive Research, and as a founding board member of the Interactive Marketing Research Organisation in the US.
Synovate – Americas CEO Robert Phipott was quoted in a company release saying, “There is no question that our global clients are turning more and more to our interactive tools. The addition of Larry to lead our global interactive efforts further illustrates our commitment to being an innovator in this space. He has had tremendous success helping clients throughout the world migrate from off-line to interactive research solutions.”
Fisher added, “All the tools and experience are in place at Synovate. Combined with an increased commitment and prioritisation from Synovate’s global management team, we are well poised to assume a leadership position in this increasingly important area. In the US alone, the technological possibilities are boundless now that more than one third of the US internet population is connected through broadband.”
Synovate has offices across 81 cities in 46 countries that provide clients with global support and a comprehensive suite of leading research solutions. The company is the market research arm of Aegis Group which is the London-based global media and communications firm.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
