MAM
Yamaha Motors launches its new 100 CC bike ‘Libero LX’
MUMBAI: Yamaha Motors turns on the heat in 100cc biking with the launch of Libero LX. The latest offering from Yamaha come from the current need of the two-wheeler market which sports a new fuel indicator panel and a new air induction system.
Highlighting the launch of the new Libero LX Yamaha Motor India CMD H. Yanagi said, “The Libero LX will set new standards in the executive commuter category and will be backed by the international Yamaha experience and technology. With the launch of the new Libero LX now and CRUX S last month, we have embarked on an aggressive marketing strategy by giving a fresh look to our bikes and expect to tap a larger commuter base in the Indian two-wheeler market.”
The new Libero LX has a new look, improved engine performance, fuel efficiency and a better road grip. The new front panel with the fuel indicator in the Libero LX allows the rider to conveniently assess mileage, by the fuel quantity left in the tank. The speedometer has been redesigned.
Libero LX comes with an air induction system (AIS)which has a modified head cylinder and a new oxidizing catalyst inside the muffler to meet the emission norms for 2005. The breather pipes and AIS intake hose have been connected to the air filter to ensure the flow of filter air to the engine to enhance the engines performance. And also increases the life of the engine.
The new seat is designed to improve the rider’s ground contact while keeping the knee bending angle when riding within comfortable limits. Dynamic graphics on fuel tank, cover tails and side covers enhance the visual appeal and give the bike its special shape and look.
The bike also has a new mounting arrangement with TFF assembly that allows ease of serviceability. Clutch and brake wires sport a new design without adjusters at the top. The front and rear tyres sport a new pattern for better road grip in all kinds of weather conditions. Taillight with multi reflectors provide increased road safety to the rider in the night. The new Libero LX comes with a price of Rs. 46,566.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
