MAM
Tam’s AdEx India completes 37 years
MUMBAI: AdEx India, advertising analysis firm and a division of Tam Media Research celebrates its 37th anniversary with a Gala Annual night titled – “Josh 2007.”
“Josh” is an annual celebration for AdEx India which looks back at the year gone by and honour employees both at the individual and team level in each departments across TV, Press, Radio and Eikona PR Track, informs an official release.
Tam Media Research CEO LV Krishnan, “A media professional would realize that to be able to monitor over 340 channels, over 800 publications, 20 Radio stations and provide every possible information on brands, advertising expenditure, ad creatives, new campaigns is a very daunting task. More than the state-of-the-art technology, one certainly requires dedicated teamwork and commitment from each member.
“With the ever growing need for timely and accurate data, I would like to personally thank every single member of AdEx India to have ensured, in their own way, timely and accurate data delivery as well as key analytical insights in the form of regular newsletters.”
AdEx India AVP and business head K Uday Rao, “It is amazing to see today’s generation of professionals who can tirelessly and so innovatively work towards the growth of the organization. Clever, innovative and effective way of working has been the mantra of my team here. AdEx India has benefited tremendously from every single team member. Josh is an occasion to honour my team members and acknowledge the contributions from every corner of the organization.”
AdEx India, based in Baroda, which claim to be Asia’s largest advertising monitoring unit, which provides information on advertising audience measurement and marketing communication.
AdEx India houses around 500 employees who are involved in:
– Monitoring and Analysis of advertising trends across Print, TV and Radio
– Monitoring and Archiving of Ad Creatives across Print and TV
– Special projects on aspects such as In-program brand placements on TV for advertisers and TV Channels
– Measuring and Analyzing PR and Content across Print, TV and Internet
– Preparing insightful periodic reports that aid in sound business decisions
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
