MAM
VGC ropes in Saumya Chattopadhyay as planning director
MUMBAI: Vyas Giannetti Creative (VGC) has announced the senior level appointment of Saumya Chattopadhyay as planning director.
In his capacity, Chattopadhyay will be responsible for driving the strategic planning function and will handle key clients in Mumbai and Delhi therefore taking on a National role, says VGC COO Atul Hegde.
He will be heading the separate planning division at the organization and will report to Hegde. “His role would involve leading non-conventional planning through lateral thinking.”
Chattopadhyay joins VGC from Southseas Film TV School & Productions, Auckland, New Zealand where he was their International marketing manager for Asia.
He graduated from the IAA (International Advertising Association) school of advertising at Watford School of business UK and has been a part of the Indian advertising scene with stints in account planning at EuroRSCG, Mumbai and O&M Mumbai. He had also worked in Saatchi’s, London for a brief period.
Saumya has worked on diverse categories and has handled brands like Sandoz, Voltas, Sony Television, HDFC Bank. Unilever Lakme, Ponds, Aviance, Kissan to name a few, informs an official release.
Hegde added, ” Its great to have Saumya on board at a time when there is so much activity & growth happening at VGC, we have always regarded strategic planning as a key ingredient in creating successful communication programs. I’m sure he will build a robust planning team which will continue to add value to all our clients.”
Chattopadhyay said, “It’s really an exciting time to be joining VGC as we are already known for our creative excellence and bringing in a dimension of creative account planning will be a great value addition to our clients.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
