Film Production
K Sera Sera to enter all India distribution
MUMBAI: Production house K Sera Sera has announced its plans to enter film distribution market nationally.
The company already has its own distribution offices in Mumbai, Delhi and the Nizam, which together cover 60 per cent of the film revenue market.
For distributing movies in Delhi and Nizam territories, the company got into a tie-up with Bangalore-based PVR Cinemas.
As the first step towards going national, the company is expanding its reach to Mysore and Central Provinces as well, according to an official communique.
“Today multiplexes attract a growing audience and are proving to be a powerful option for extending the reach of films and sustaining box office performance. The CP and Mysore belt covers over 437 multiplexes. PVR Bangalore, for instance alone has 11 screens. This is one reason why when we decided to expand our distribution network, we chose Mysore and CP as our next stops,” says K Sera Sera Productions CEO Kacon Sethi.
Besides the films under the K Sera Sera banner, the company has distributed films like Black, Dil Maange More, Raincoat and Tango Charlie in its existing distribution network.
With the network now expanding nationally, the company plans to distribute over 20 films in the next one year. It has already signed up two such distribution deals and is negotiating with other filmmakers.
“Despite the growing corporatisation of the Indian film production houses, film distribution still remains caught in the traditional unorganised matrix. We plan to bring modern marketing and risk management techniques in this business. I am confident that for the newer generation of film makers, used to dealing with body corporates will find this a welcome alternative,” Sethi said.
“The company’s move of going national with film distribution will also provide a solid foundation for further growth, new revenue streams and help making K Sera Sera a complete entertainment company,” added Sethi.
Apart from motion picture distribution K Sera Sera’s business operations include motion picture production and television content production. The company has recently announced its intention to raise Rs 600 million from the capital markets.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
