News Broadcasting
Viewers to showcase travel videos in Zee News show
MUMBAI: Zee News is launching a travel show Raahi Matwale. The programme will show homemade videos of the viewers.
“Aapki baari” is the tagline of the show, which will invite people to send in their home video footage. Zee News will select one or two good home videos and re-edit them as per program needs. It would make the program more interactive.
The effort is to make its viewers endeavor to explore their surrounding to know and to feel one with the world outside. This show will give it’s viewers a boost to do a better videography which means now they will be able to see on Zee News the scenes captured by handycam on their leisure visitsBy a rough industry estimate, almost one million Indians use a handy-cam.
Commenting on the initiative, Zee Telefilms director News Group Laxmi N.Goel says, “Zee News is now presenting this unique show with a big difference from other travel shows. Zee News, in a bid to increase interactivity with its viewers, will delight it’s viewers by showing their home videos which they have shot while traveling to a place that is yet unexplored.”
Raahi Matwale will be having different segments to make the viewers enjoy every moment of it. The Big Bara Break will focus on a known tourist destination, be it a hill station, some religious centres, some seaside locations or some historical towns. Choti Chutti will take the viewers through to some lesser-known locations.
Top Stay – information about the prominent hotels. Local Bazar – showcase the local markets, the local food, handicrafts etc. Travel Tips – help the viewers in selecting things to take to the travel location like medicine pouch, playing cards. The quiz section Sawaal ek Chutti Ka for the viewers offers opportunity to answer and win prizes. Travel Facts will reveal some lesser-known facts of the known Indian travel sector, informs an official release.
The series will begin Sunday 3 April at 12:30 pm and repeat on Saturday at 2:30 pm only on Zee News.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
