MAM
Intel appoints R Ravichandran as sales director South Asia
BANGALORE: Intel has announced the appointment of R Ravichandran as South Asia sales director. In this capacity, Ravichandran will be responsible for the overall consolidation of all sales activities in South Asia across channels and OEMs and will be based in Chennai.
Ravichandran has been with Intel for more than 13 years. He is now moving back to Intel India from Intel Technology Asia, Singapore, where he spent the last seven years driving several initiatives to grow the desktop and server platforms business.
His last assignment was managing the server marketing function across Xeon and Itanium platforms in the APAC region, informs an official release.
Between 1993 and 1999, he was with Intel India setting up the distribution infrastructure, Intel Reseller Channel Program, growing the OEM business and driving overall expansion in South Asia.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
