MAM
DoubleClick wins awards for marketing excellence in the US
MUMBAI: The New York headquartered DoubleClick which provides solutions for advertising agencies, web publishers and marketers has announced that its rich media solution, Dart Motif and its email marketing solution, Dart Mail, each won in their respective category in Jupitermedia’s 2005 ClickZ.com Marketing Excellence Awards.
DoubleClick’s Dart Motif won in the Rich or Streaming Media Technology/Product category and DartMail won in the ASP Email Marketing category. Judges of the awards were a range of interactive marketers that make up ClickZ.com’s reader base.
DoubleClick senior VP and GM ad management Doug Knopper said, “It is an honour that our industry peers have bestowed this recognition on Dart Motif and it is dedicated product, sales and customer support team. The product has made great strides in the marketplace since its inception, and we are greatly encouraged by the positive feedback from the advertising and creative community. This award is another reminder that DarT Motif has become a serious contender in the rich media space.”
Created by integrating Macromedia Flash MX 2004 with Dart ad management solutions, marketers and ad agencies use Dart Motif for their rich media campaigns to benefit from increased efficiency, improved campaign performance, customized levels of service and centralised reporting. By becoming Dart Motif-enabled, publishers can meet the demand from advertisers and their ad agencies which use Dart Motif.
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
