MAM
Zoom’s Shailesh Kapoor to head marketing at Sahara’s movie channel
MUMBAI: Shailesh Kapoor, marketing head of the Times Group’s non-fiction entertainment & lifestyle channel Zoom, has decided to move on. Kapoor is slated to join Sahara’s still to launch movie channel ‘Sahara Filmi’ as head of marketing. He will be reporting to Sahara Filmi’s newly appointed business head Ashutosh.
According to reliable sources, Kapoor has put in his papers and is scheduled to join Sahara Filmi by June-end.
The film channel though is still on the hunt for a COO. The task at hand for Kapoor is to set up a full fledged marketing team and get the marketing agenda rolling.
Sahara had earlier announced it would launch its movie channel in January 2005. The company has made movie acquisitions to feed the channel which will would also have a good amount of non movie content.
Kapoor was a part of Zoom from its inception and has been with the channel for 15 months. Prior to Zoom, Kapoor was heading the marketing division at Zee cinema.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
