MAM
MTV in tie-up with Hutch for interactive show ‘Kya Baat Hai’
MUMBAI: Hutch and MTV Networks India are working together for new interactive chat showKya Baat Hai, billed as a platform for youth across India to express their opinion.
The show kicks off 22 July at 5 pm.
MTV recently launched a slew of interactive shows like Doctor Love, Love Letter, Bol Baby Poll and Ha Ya Na and Kya Baat Hai is the latest in the offering.
The channel will open a discussion on a burning and youth related topic every week. The show will be take place in a Mumbai studio and via satellite simultaneously in Delhi and Bangalore, informs a media release.
Commenting on Hutch’s partnership with MTV, Hutchison Max Telecom operations director Harit Nagpal says, “We see it as an exciting opportunity to create an interactive forum involving audiences in the studio and viewers at home allowing Hutch customers to request for songs, post their views and bid for memorabilia. And all this can be done ‘live’ “.
Kya Baat Ha, hosted by VJ Cyrus Sahukar is in MTV’s trademark wacky style. The show will raise prickly questions like, ‘should smoking be banned in films’, ‘are camera phones being misused – the MMS controversy’, ‘Salman Khan: Hero ya Villain?’, etc.
Those who want to be part of the studio audience can SMS “KBH” to 6882 and keep listening to radio partner 93.5 Red FM.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
