MAM
DDB Asia-Pacific appoints corporate brand manager
MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See’s main focus will be to manage the brand and communications strategy for the DDB Group across the region.
“The DDB Group is a growing force in the Asian Pacific region,” said Zeigler. “In this newly formed role, Karen will be managing the brand for the DDB Group of agencies. This includes, of course, DDB, Tribal DDB, our interactive agency, and Rapp Collins, our direct marketing agency.”
See has both agency and client experience across three continents. Prior to her appointment at DDB, See was responsible for managing the advertising and marketing communications strategy for Sony across Europe.
She has also been head of PR for Sony United Kingdom and Sony Australia.
“With her experience, and the support of her colleagues around the region, Karen will harness our brand potential and give DDB a greater voice and presence in the industry,” said Zeigler.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
