MAM
Canadians watch over 20,000 TV commercials annually
MUMBAI: The average adult Canadian watched over 1,240 hours of television and an estimated 20,000 television commercials in 2004 based according to research conducted by Digital Home Canada.
Digital Home Canada arrived at those numbers after an in-depth analysis of the CRTC Broadcasting Policy Monitoring Report (BPMR) 2005, information from the Television Bureau of Canada, and the Bureau of Broadcast Measurement (BBM).
The numbers mean that the average Canadian adult spent more than 166 hours last year watching television commercials. This is equivalent to the number of hours worked in a month by the average Canadian worker!
According to the CRTC’s BPM Report, Canadians aged 2+ watched television on average 21.4 hours per week in 2004 and over 1,110 hours of television annually. Contrary to the complaints of many parents, younger Canadians actually watch considerably less television than adults which results in the average adult Canadian adult Canadian watching considerably more than 21 hours per week. (See chart below for a breakdown by age)
The Television Bureau of Canada (TVB), on its website says that the average Canadian Female 18+ watched just over 25 hours a week of television in the Fall of 2004 while the average Canadian male 18+ watched just under 21 hours a week. Combined the TVB says the average Canadian adult watches 3 hours and 24 minutes of television daily or more than 1,240 hours annually.
WOf course not all of those hours are spent watching commercial television. That 1,240 hours also includes time spent watching non-commercial television such as Video-On Demand, pay television and commercial free broadcasters such as PBS and TVO.
Accounting for the time spent watching non-commercial television, Digital Home Canada estimates that the average adult Canadian watched over 900 hours of commercial television in 2004. A typical hour of commercial television in Canada contains 12 minutes of commercials therefore those 900 hours of commercial television contained over 11,000 minutes of commercials. Since most television commercials are 30 seconds in length that 11,000 minutes of commercials translates into over 22,000 commercials annually.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
