MAM
Hit Entertainment and LPl to license ‘Bob The Builder’ in India
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd, (LPI) as its licensing partner.
A leading pre-school children entertainment producers and rights owners, Hit entertainment would make its flagship Bob the Builder products available to Indian licensees and retailers. Other product categories such as plush toys, educational games, figurines, apparels, board games and puzzles would also be on offer.
Bob the builder started airing in India on Cartoon Network in 2003.
Licensing Plus (India) Pvt Ltd Director, Gurpartap Singh said, ” Product and promotional licensing is a very powerful marketing tool in today’s cluttered world, which harnesses the pre-existing popularity of the licensed property to enchance the visibility of a product.”
Hit Entertainment Plc brand director Sheetal Merchant says, “With LPI as the licensing partner, Hit is looking forward to leverage their indepth knowledge of the segment and their extensive network to popularise Bob as a viable and preferred licensing property.”
Hit beleives that India is a promising market to build a future for Bob The Builder as this has already been proven by the existing products in the market, points out Merchant.
Pointing out on India being a potential market for licensing business in India, Merchant says that approximately 31.7 per cent of the population is aged under 14, who have an increasing appetite for global brands.
It is one of the most liked brands around the world and has a brand awareness of 89 per cent in US, 97 per cent in UK and 69 per cent in Germany reveals Merchant.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
