MAM
“Employees are elemental pillars of any company’s growth”: Wiredus Media’s Ravish Yadav
Mumbai: Metro cities like Delhi, Mumbai are burgeoning with service providers that offer quick digital marketing solutions and are servicing variety of sectors across industry. So, what makes Wiredus Media stand out and what is their unique strength that attracts top clients?
Delving deeper, Indiantelevision.com in conversation with Wiredus Media Pvt Ltd founder & director Ravish Yadav spoke on its differentiating aspect, its employee-centric approach, and more…
Ravish Yadav is a seasoned professional whose journey has been marked by dedication, educational prowess, and a diverse range of industry experiences. With over a decade of professional experience, Ravish Yadav has made significant contributions across multiple industries and companies including – Panasonic, Indusind Bank, Central Park, etc. His versatile career spans banking, apparel and e-commerce, consumer electronics, and the real estate sector.
Edited Excerpts:
On Wiredus Media differentiating itself from other marketing agencies and the strategies you employ to stay ahead
I founded Wiredus with a vision to empower brands with the perfect digital marketing approach, so they can realise their goals effectively and we, as a brand can grow simultaneously while not just helping them achieve this, but addressing any hidden and known challenges.
We adopt a simple four-step strategy – FLIP
F stands for Focus- It is imperative to understand the objective and focus your energies to channelise the best solution forward
L stands for Learn- once the objective is understood, take out the possible learnings through a SWOT analysis and find the white space that can be leveraged for the client
I stand for Insights and Innovate- With constantly evolving landscape, it is crucial to drive actionable insights and also innovate with changing trends, so that your solutions are not redundant
P stands for program and progress- Put the strategy and possible solution into actionable line items, drive the program and progress towards success. This is also synonymous to our company’s vision of always progressing.
On examples of innovative approaches or technologies adopted by Wiredus Media for crafting unique marketing campaigns for clients
Though there are many examples that I can share as a marketer and agency owner, but there is one particular project that I would like to expound upon.
One of our real estate clients was looking to churn out quality leads through a holistic digital campaign. With limited resources to deploy in terms of monies, we had to make sure that the suggested roadmap goals are not just SMART but achievable. The end objective was to get a business of some crores. The team understood the business objective, brand perspective and devised a strategy across digital channels. We actually crossed our target, by having lower CPL as per industry standards. The campaign was a huge hit amongst all the stakeholders and promoters.
On specific challenges and opportunities that you anticipate as Wiredus Media expands into markets like Dubai and Singapore and your expectation of these challenges and opportunities differing from your experiences in the Indian market
I have worked with the topmost brands in the market, but on the agency side, the anticipations and expectations are very different. There are unknowns and knowns. While you can easily navigate the knowns, it is sometimes a daunting task to predict the right way out of the unknowns. So my hench is to have a bird’s eye view of everything and anything that comes across, smallest project or a campaign can give you ways to solve a problem in a unique manner.
As we think of expanding into markets overseas, we need to learn about the competitive landscape, which we already have a fair idea about. But real time experience teaches a lot than theory – you don’t learn to swim till you are in those waters. So, we also, are taking one challenge at a time and navigating out ship towards its destination. The markets are very erratic- highs and lows are integral to any business that dares to take up this journey. We, at Wiredus are enthusiastic, passionate and determined to achieve our goals with a systematic approach.
On the distinction between Wiredus Media’s employee-centric approach and the criticized practices of many corporate companies regarding employee well-being, consider the effects of this difference on both employees and the overall success and sustainability of businesses.
Employees are elemental pillars of any company’s growth. They are the ones who drive your client’s success stories. They are the primitive to how a company functions. Though we are disciplined in our employee-centric approach, but at the same time the well-being of our employees is our top most priority. Retaining good talent and reducing attrition rate can help any company realise its goals effectively and sustain business for a longer time. The businesses not only get disrupted by evolving landscapes and competitive markets, but also by an employee’s contribution.
On the leadership principles or philosophies that guide your approach to managing and growing Wiredus Media
I am a doer, dynamic and creative professional with over 11 years of rich experience in marketing industry. For me, I believe it is the attitude that drives you towards realising your potential, it is your constant learning that keeps you at pace with the market or else how do you know what all is going on! My leadership guide as I would like to say is my way of looking at the problem. Every challenge or any problem statement has two sides to it. Know both the sides, and work out a way where you narrow the gap between these sides, and devise a solution that is ACAG- actionable, consistent, achievable, growth oriented.
On envisioning the role of artificial intelligence and automation in the future of digital marketing and whether Wiredus Media incorporates these technologies into its strategies
Artificial intelligence or automation are not new. They were in the market long back and now have penetrated most of the industries. We, at Wiredus Media incorporate technology at every step of our approach. We try to integrate measures that are enabled and driven by automation for quick completion and timely delivery of projects.
Automation and AI will be the integrators of digital marketing strategies going forward. AR, VR, IR and so much more explorations will give rise to innovations and marketing agencies will be expected to deliver real time applications of these tech.
On the vision and mission for the next three years
A lot of industry stalwarts and established companies have long paragraphs on the vision and mission statements. We, at Wiredus are aligned to simple, yet effective line of attack and progress.
Vision- To be the cornerstone of every marketing strategy across industries and garner the best talent to be the pillars of this success story
Mission- be the brand, drive the brands and deliver flawless, precise solutions to our clients. We stride to meticulously build our empire with inch-perfect solutions.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
