MAM
Mirinda launches ‘Batman Blast Berry Fusion’
MUMBAI: In an ongoing effort to grow the fruit flavour category, PepsiCo’s orange flavoured soft drink Mirinda today announced the launch of its new variant “Batman Blast Berry Fusion”.
The introduction of “Batman Blast Berry Fusion” is tied in to PepsiCo’s partnering the release of the upcoming Hollywood blockbuster “Batman Begins”.
Made from a combination of grapes and black currant, the look and feel of the new drink integrates well with the theme of the film, the company claims.
“Batman Blast Berry Fusion has tested phenomenally well with consumers around the country, outperforming our expectations,” said Lloyd Mathias, executive VP PepsiCo. He further added, “Our preliminary effort behind the launch of Batman Blast Berry Fusion was to offer our consumers a new compelling alternative of another fruit flavoured drink. Batman Blast Berry Fusion will build stronger brand salience and reinforce Mirinda’s innovative edge.”
Created by Mirinda’s longtime advertising agency JWT, Batman Blast Berry Fusion’s TV commercial will be on air from 15 June. Also part of the complete 360 marketing and promotional initiative is a dedicated internet micro site www.mirindaindia.com and P.O.P materials at all its retails outlets, which will be backing its roll out plan. The distinct new graphics of Mirinda “Batman Blast Berry Fusion” will appear on all Mirinda flavours available in the market; in PET bottles and fountain cups as well.
The new variant will be available in 600ml PET besides the 300ml and 200ml glass bottles across the country from the 14th of June for a limited period of two months.
Targeted at the youth, Mirinda’s “Batman Blast Berry Fusion” has also tied in consumer promotions at Big Bazaar, KFC, Pizza Hut and leading cinema halls like PVR, Fame and Fun Republic for Batman sling pens, Batman CDs, Batman bags, Batman T-shirts etc, as well as tickets to the movie “Batman Begins”.
The main attraction of the launch is an exclusive SMS promo for which the lucky winner will walk away with an all expenses paid trip for two to Warner Bros. Movie World, Gold Coast Australia.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
