MAM
Women’s fashion wear brand ‘W’ to unleash new ad campaign
MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W’s campaign rightly portrays the modern Indian woman in her different facets, that of a professional, a homemaker, a wife and so on, through vivid illustrations in a series of ads, with the central theme, of W’s ensemble instilling confidence, comfort and style in every woman’s lifestyle.
The tagline of the campaign, “Make every step a fashion statement” beckons every woman to lead her life with elegance and fashion, creating her own style statement, wherever she goes.
The ad campaign will break this month in Femina and Reader’s Digest followed by a series of ads in print dailies like Delhi Times, Mumbai Times, Deccan Herald, Anandlok and Satananda breaking on 15 September.
In keeping with W’s aim to celebrate the true spirit of womanhood, the brand has depicted the varied moods/roles of the new age women through its communication, highlighting its brand values-modernity, individuality and fashion. W’s fresh and innovative advertising breaks the clutter amidst the advertising for various women’s wear brands.
W chief executive officer Vijay K Mishra says, “W’s advertising has evolved along with the brand, that is constantly customising its offering, to cater to the changing needs of the modern Indian woman. Fashion is increasingly becoming an important element in the life of today’s Indian woman with growing awareness, globalisation and lifestyle changes. W’s new campaign connects with the contemporary Indian woman who wants to be trendy, suave yet comfortable with her image in varied environments.”
W has a national presence across 30 cities through exclusive stores in Delhi, NCR, Amritsar, Jalandar, Kolkata, Lucknow, Ahmedabad, Baroda, Surat, Mumbai, Pune, Chennai, Hyderabad and Bangalore.
It is also available at leading Multi-Brand Outlets (MBO) like Shoppers Stop, Lifestyle, Globus, Pyramid and Pantaloon in major cities. W is steadily expanding its presence in the country and aims to have 130 points of operation by 2007-08.
The W brand is owned by TCNS Clothing Company Pvt. Ltd., which is promoted by O S Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi’s, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
