MAM
TAM India’s strategy research paper wins at WAM 2005 conference
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM conference in Montreal.
Competing in the category of “Branded Entertainment & Sponsorships,” Tam beat presentations from Mindshare (Canada), OMD (USA), CTV (Canada), ABC Television (USA), iTVX (USA) and IAG (USA).
With this win, Tam also qualifies for the John & Mary Goodyear Award in ‘Global Research Excellence’ to be announced in December this year.
The paper, presented by Tam Media vice president Atul Phadnis, demonstrated a newly developed technique of evaluating sponsorships, product placements and branded entertainment on television by using five different researches.
WAM or Worldwide Audience Measurement conference is the largest broadcast research conference. Held jointly by ESOMAR (Netherlands) and the ARF (USA), it has more than 40 countries participating with delegate strength of 400-plus.
Tam this year had been invited to present three papers at WAM. The next one being presented by the TAM S-Group team of Amogh Dusad and Atul Phadnis is on 23 June and relates to evaluating new programme launches that use a multi-media blitz in their promotions.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
