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CNN organising online competition
MUMBAI: CNN is offering a trip for two to New York City as the prize of a special online competition testing knowledge of iconic news events.
The competition is reached through www.25yearsofcnn.com. To enter the competition, participants are asked to describe in no more than 25 words which news event that changed our world from 1980-2005 they believe has been the most significant, and why.
Additional features on the site include CNN Firsts and Facts that looks at some of the network’s unique achievements such as being the only channel to report from Baghdad on the night the Gulf war began in 1991, or the first international channel to break the news of the death of Diana and the tsunami that struck South Asia last December.
Another feature,’25 Years of Ground Breaking News’, highlights striking and memorable news landmarks such as the discovery of the HIV virus, the fall of the Berlin Wall or the release of Nelson Mandela.
The competition is open to residents of India, Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore and Taiwan and is in association with Millennium and Copthorne Hotels.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
