MAM
Zee Telugu hand Sheshadri moves to Broadcast Worldwide
MUMBAI: Rathikant Basu-promoted Broadcast Worldwide has roped in former Zee Telugu assistant vice president ad sales Nallappa Sheshadri as its India ad sales & marketing head.
Sheshadri will handle Tara Muzik – one of the two channels the company had launched in February this year, replacing Tara Bangla.
Speaking to indiantelevision.com on his new responsibility, Sheshadri offers: “Tara Muzik has already created waves in the market. Right now I am setting up my sales & marketing team across the country. Then my efforts will be to provide multiple options to advertisers to use Tara Muzik as a media vehicle through telefilms, feature films and music-based programmes to reach the end-users effectively.”
Prior to Zee Telugu, Sheshadri was with ETV, working in the position of marketing manager for the network’s Bangla and Kannada channels.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
