MAM
Mauj Telecom launches mobile games in 8 Indian languages
MUMBAI: Wireless solutions provider Mauj Telecom has launched mobile games in Hindi and seven other Indian languages including Marathi, Gujarati, Bengali, Tamil, Malayalam, Telugu and Urdu.
Mauj has developed three games, titled Mastibhari Udaan, Saahas Ka Yudh, and Jaanbaaz, aimed at making mobile game play easier for mobile users in B and C towns.
For the mobile phone industry, new value added services represent the most sustainable source of growth. Moreover, the growth in the value added services segment is largely being driven by B and C towns. In the smaller towns, mobile entertainment cost is not considered as part of the mobile expense but is a mainstream entertainment source because of lack of alternative quality entertainment.
Also, the number of cable TV homes in India is more than fixed line phones. This indicates that even the lower income population has a demand for entertainment and information services. With the aim of bridging this need gap, Mauj has launched this new wave in the value added services, states an official release.
States Mauj COO Arun Gupta, “Only 3 to 5 per cent of the Indian population is conversant in English but all mobile gaming currently is still only in this language. By offering our games in eight different languages we have now taken a giant leap to connect to the real India.”
He further adds, “Analysts estimate that the local language content market in mobiles will grow at a staggering rate and Mauj is leading the charge to further boost this growing segment.”
While developing the games in Indian languages, Mauj has ensured that the mobile user is at complete ease while playing the game. Right from the introductory menu, to the help section and to the technical detailing, optimum care has been taken to maintain a local flavour. To facilitate this, Mauj had employed approximately 30 translators and over 20 technicians to ensure smooth functioning of the game. At the same time, the fun aspect associated with playing games was not compromised, the release adds.
Mauj games in Indian languages are now live and available by logging onto wap.mauj.com or by sending an SMS to 7007 on Idea, Hutch, Spice, BSNL and MTNl. Games in these languages are available on all Nokia, Samsung, Sony Ericcson, and Motorola handsets.
Brands
International Women’s Day ’26: Peace, freedom and self-expression drive Gen Z women, Newme survey finds
Solo travel and self-expression are rising among young women in India
INDIA: Ahead of International Women’s Day, fast-growing fashion brand Newme released a nationwide survey revealing how gen z women across India are redefining ambition, independence and happiness.
Titled The Confidence Edit, the study draws on responses from more than 1,000 young women and paints a portrait of a generation quietly reshaping traditional expectations, choosing balance over burnout, independence over approval and self-expression over conformity.
“One clear takeaway is that this generation is ambitious but also deeply self-aware,” said Newme co-founder Vinod Naik. “Women today are not simply following old definitions of success, they are rewriting them in ways that feel more personal and authentic.”
Peace over perfection
One of the survey’s most striking insights is a shift in how success is defined. Nearly one in four respondents said they prioritise peace over perfection, suggesting a move away from hustle-driven notions of achievement. For many young women, success now means building a life that feels balanced, sustainable and self-directed rather than constantly chasing milestones.
Independence beyond money
Independence remains central to gen z aspirations, but respondents increasingly view it as multidimensional. Around 86 per cent said they want to be both financially and emotionally independent, signalling a generation unwilling to trade personal freedom for stability or the other way around.
Decision-making is also becoming more individual. While many respondents said they consult family members on major life choices, fewer than one in five said their family alone has the final say.
Solo travel gains ground
Mobility and personal freedom are also becoming more mainstream. More than 70 per cent of respondents said they are comfortable travelling solo, either spontaneously or with advance planning.
Safety remains the biggest concern, ranking ahead of budget or family reactions. Yet the findings suggest that solo travel is increasingly seen not as a bold act but as a practical extension of independence.
Fashion as self-expression
The survey also highlights a changing relationship between confidence and personal style. Nearly 70 per cent said they would dress the same even if nobody could see them, indicating that fashion is becoming less about external approval and more about self-expression.
At the same time, almost 90 per cent said they feel comfortable expressing themselves publicly, through clothing, opinions or lifestyle choices, pointing to a generation that is confident about how it presents itself to the world.
Confidence grows, pressure remains
Despite rising confidence levels, emotional pressures persist. Nearly 40 per cent of respondents said they feel guilty about not meeting expectations, by far the most common source of guilt.
Many also cited difficulties such as asking for what they want, saying no, or dealing with being misunderstood, highlighting the complex emotional negotiations that often accompany independence.
Finding joy in everyday moments
When it comes to happiness, the survey suggests that everyday pleasures matter more than big milestones. About 43.3 per cent of respondents said simple acts such as treating themselves bring the most joy, followed by learning something new at work and spending time with friends.
Founded in 2022, Newme targets more than 500 million gen z consumers across India and Southeast Asia, positioning itself as a technology-driven fashion brand built around self-expression and rapidly changing youth trends.
