MAM
Nabendu Bhattacharyya to head Ogilvy Landscapes
MUMBAI: Ogilvy & Mather’s out of home agency Ogilvy Activation has appointed Nabendu Bhattacharyya as the national head for its flagship unit Ogilvy Landscapes.
A commerce graduate from Calcutta University, Bhattacharyya has been a complete outdoor man having started his professional career with the Selvel Vantage Group handling their North India operations. He then moved on to gain international exposure by joining Emirates Neon the premier out of home company in the Middle East and came back to India in 1999 to join Ogilvy Landscapes.
His stint with Ogilvy Landscapes started as head of Mumbai and since then took on the responsibility of overseeing the Delhi operations in 2003 – thus running the two largest operations of Ogilvy Landscapes.
With the formation of Ogilvy Activation in 2004, Bhattacharyya was given the additional responsibility of leading the much talked about Hutch outdoor campaign. His ability to build clients and brands on the outdoor media by his clear understanding of the market and creating a difference in the market place will play a key role in the continued growth of Ogilvy Landscapes.
Bhattacharyya says, “The biggest challenge is for us to continue influencing the growth of the Outdoor industry, and with a team across 18 offices I am sure we’ll stay ahead of the pack.”
Commenting on Bhattacharyya’s promotion, Ogilvy Activation president Pratap Bose says, “Nabendu’s appointment as head of Ogilvy Landscapes is a vindication of his abilities to grow the business and more importantly, increase Ogilvy’s dominance in the out of home market – a position which we have held for more than a decade.”
Brands
UpGrad to acquire Unacademy in share-swap deal, founders confirm
Proposed share-swap could unite two edtech rivals as sector eyes consolidation
MUMBAI: The Indian edtech sector may be inching toward another wave of consolidation, with online learning platform upGrad signing a term sheet to acquire rival Unacademy in an all stock transaction.
If completed, the deal would bring together two of the country’s most prominent education technology companies at a time when the sector is adjusting to slower demand and a sharper focus on profitability after the pandemic driven boom.
UpGrad founder and chairperson Ronnie Screwvala confirmed the development in a post on X, stating that Unacademy co-founder and chief executive Gaurav Munjal would continue to lead the company following the acquisition.
“We at upGrad have signed a term sheet to acquire Unacademy in an all stock deal, with founder and ceo Gaurav Munjal staying on to build Unacademy and focus on what it does best, creating online education products that learners love,” Screwvala wrote.
He added that the agreement includes a break fee provision if the transaction fails to close. Screwvala also said the combined entity could strengthen upGrad’s integrated learning model spanning K12 education, professional training and lifelong learning.
Unacademy confirmed that the proposed transaction will be executed through a 100 per cent share swap, with the valuation to be disclosed only after the deal closes and regulatory filings are completed.
Announcing the development on X, Munjal described the agreement as the beginning of a new chapter for both companies and the wider edtech ecosystem.
He noted that Unacademy had spent the past year reshaping its operations to focus more sharply on online education products. Among the steps taken were consolidating company operated offline centres with franchise partners and launching a Rs 50 crore employee stock ownership plan buyback, in which around 40 per cent of former employees have already participated.
Munjal also highlighted the traction gained by Airlearn, the company’s language learning product, which he said is expanding in markets including the United States, the United Kingdom, Germany and Canada.
“Our cash reserves as of today are more than $100 million,” he said.
The proposed deal also marks a turnaround from earlier talks between the two companies that had stalled over disagreements on valuation and structure. Previous discussions had placed Unacademy’s valuation in the range of $300 million to $400 million, according to media reports.
If the transaction goes through, Munjal will continue as co-founder and chief executive of Unacademy, focusing on building online learning products for students in India and global markets.
For upGrad, the acquisition would broaden its footprint across the education spectrum, from school level learning to professional upskilling and lifelong education.
The move comes as India’s edtech sector enters a more sober phase after years of rapid expansion. Companies across the industry have been trimming costs, restructuring operations and seeking scale to build more sustainable businesses.
Against that backdrop, the potential combination of upGrad and Unacademy could signal that the next phase of edtech growth may be driven less by blitzscaling and more by strategic partnerships and consolidation.
