MAM
FedEx Express launches viral marketing campaign across India, Europe, U.A.E
MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a region-wide viral marketing campaign across India, Europe and the United Arab Emirates (U.A.E.).
The campaign is designed to increase brand awareness and promote key FedEx brand attributes.
The campaign targets middle and junior management along with secretaries and administrative staff. It centers around five humorous FedEx TV advertisements, which showcase FedEx services in comical sketches set in everyday business situations.
The ads are available for viewing, download and to email to friends through a micro-website (www.relaxiwillmanage.com) and will be communicated to customers and prospects through banner advertisements on key websites, email communication, and the distribution of a CD-ROM. The campaign is specifically targetting Austria, Belgium, Denmark, Germany, France, the UK, India, Ireland, Italy, the Netherlands, Sweden, Switzerland and the UAE.
Four of the commercials have previously been aired in Germany MBA and Remind Me and India Crate and Chinese Boss. The remaining commercial Tom has only been aired in the US and is new to India, Europe and the U.A.E.
FedEx Express MD sales and marketing for India, Middle East and Africa, Jacques Creeten says, “Following the success of this campaign in the US and other markets where it is currently being rolled out, we decided to make it available to our customers and prospects in key markets across Europe, the UAE and India.
“This campaign allows us to promote the FedEx brand, and awareness of our services, to a wider audience in a new and innovative way. The launch is already proving to be hugely successful with the TV commercials on the website receiving more than 102.000 hits in the first weeks.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
