MAM
Hungama’s Rajeev Chakrabarti to join Sahara One as marketing head
MUMBAI: And yet another appointment at Sahara One Television.Hungama’s marketing head Rajeev Chakrabarti is joining Sahara One Television as head of marketing and PR. He is slated to begin his new assignment at Sahara One in the first week of July.
Confirming the appointment to Indiantelevision.com, Sahara One Television chief operating officer Purnendu Bose said, “Rajeev is a marketing professional with an impressive track record and we are happy to have him on board.” Chakrabarti’s appointment comes post the exit of Satish Menon who was president – sales, marketing and distribution as well as heading public relations.
Menon’s portfolio has been divided with Chakrabarti now taking on the marketing and PR role.
Also, structurally the heads of different portfolio’s will now be reporting straight to Bose. Chakrabarati will be involved in drawing up a 360 degree marketing plan as well as public relations. In the last three months, the Hungama hand Abhijeet Mitra joined as head of non-fiction & on air promotion head while Soumen Ghosh came on board as head of broadcast operations & engineering.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
