MAM
Samsung launches ‘AnyFilms.net’; offering short films for mobile users
MUMBAI: Samsung Electronics Co., Ltd, a leading telecommunication systems and handset provider has launched the opening of a new web site ‘AnyFilms.net’ offering a series of unique short films for mobile and internet users.
The site — http://www.anyfilms.net features a short film series, which can be viewed online as well as can be downloaded to certain Samsung mobile phones that support video playback.
The films are composed of two stories directed by young, ambitious Hollywood film directors, states an official release. The executive producer of the films is Jon Kilik, whose film Broken Flowers recently won the Grand Prix at the 2005 Cannes Film Festival.
Across the Hall, directed by Alex Merkin, is a two-part story about a man trying to prevent his friend from doing something rash with his fiance, who he believes is cheating on him.
GiGi, directed by Mark Dippe, is about a sheepish guy who improves his social skills through the aid of a mysterious phone with an alluring female voice.
In addition to the short film series, AnyFilms.net also offers an innovative entertainment experience called Interactive Films. Through this interactive films users can become their own producers by tailoring content through multiple combinations of plot, style and mood.
As the leader in mobile multimedia technology, Samsung created AnyFilms.net to push the envelope of mobile and multimedia entertainment. “As mobile phones become the multimedia hub for communications and entertainment, mobile content is becoming more and more important,” said Samsung Electronics Telecommunication Network Business VP Daniel Chung .
He added, “The production of AnyFilms and its unique introduction through the website demonstrate the future of anytime, anywhere entertainment. As a leader of mobile phone technology, Samsung will continuously provide our users with futuristic multimedia experiences.”
The website and films are now available for viewing online. Users will be able to download the films and special wallpapers to mobile phones beginning on 24 December, 2005 in the UK. Support for additional countries will be added beginning in January 2006.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
