Brands
Vinod Cookware expands to UK & EU markets with new UK website
Mumbai: Vinod Cookware, a renowned Indian brand in the world of kitchenware, is thrilled to announce its official entry into the United Kingdom with the launch of its official website. This momentous expansion reflects Vinod Cookware’s commitment to delivering top-notch kitchen essentials to a global audience while retaining its deep-rooted Indian heritage. The brand’s experience is bolstered by over 60 years of research-based expertise, experience, and innovation in kitchenware manufacturing. The UK website, which goes live in the first week of November 2023, has been developed with a strong focus on consumer convenience and user experience. Drawing inspiration from the successful Indian website, it incorporates tailored enhancements and functionalities to cater to UK and EU customers. Subtle design aesthetics add to its appeal, all while maintaining the unmistakable identity of Vinod Cookware, ensuring customers’ continued trust.
New website link: https://vinodcookware.uk/
Customers can expect a seamless shipping and returns experience with Vinod Cookware. The company has partnered with efficient couriers in the UK to ensure reliable delivery services. Additionally, updated policies have been implemented to simplify the returns process, reflecting Vinod Cookware’s commitment to enhancing customer convenience and satisfaction. Furthermore, the website will feature the full range of Vinod Cookware products available in India, ensuring that customers in the UK have access to the same high-quality kitchen essentials that have made the brand a trusted name.
On the launch of the new website, Vinod Cookware director Sunil Agarwal commented, “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally. Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience. At Vinod Cookware, we believe that cooking is an art, and our products are the canvas for your culinary creations.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
