Brands
Soulfull’s Ragi Bites Choco wins Nielsen BASES Innovation Award
Mumbai: Tata Consumer Soulfull, a pioneer in the Better-for-you Snacks and Breakfast Cereals segment, is thrilled to announce that its Tata Soulfull Ragi Bites No Maida Choco has been named a Nielsen BASES Breakthrough Innovation Winner for 2023. This recognition highlights the brand’s commitment to delivering innovative and wholesome products, specifically tailored for children, during the United Nations’ International Year of Millets.
BASES Breakthrough Innovations by Nielsen, the global information services company, showcases the best of all new product launches, highlighting innovations which best addressed key consumer needs and delivered stand-out experiences that redefined their categories. The award-winning Tata Soulfull Ragi Bites No Maida Choco, identified as a BASES Breakthrough Innovation Winner, exemplifies Tata Soulfull’s dedication to redefining the snacking experience through innovative and differentiated offerings, while solving for core consumer needs – wholesomeness coupled with taste.
Tata Consumer Soulfull MD & CEO Prashant Parameswaran expressed his delight about winning the prestigious award, stating, “We are thrilled to receive this award for our Tata Soulfull Ragi Bites No Maida Choco, this is a recognition of our commitment to creating wholesome products based on millets which integrate well with modern lifestyles. The award is a testament to our ability to delight the consumer by solving for their unmet needs with wholesome products. Our tasty crunchy chocolatey product is a win for kids while the nutritious Ragi is a win for mothers. With products like these available at affordable price points, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are convenient and affordable.
Tata Soulfull’s Ragi Bites No Maida Choco is a delectable breakfast and anytime snack made with absolutely NO Maida and has nutrition from seven wholesome grains – Ragi, whole wheat, rice, oats, jowar, dal, and peas. Crafted along with chocolate, which lends it a delicious flavour, this product represents the brand’s emphasis on providing both taste and wholesomeness in one delightful snack. The product’s formulation stands out for its emphasis on the nutritional benefits of millet and its Maida-free composition, offering a wholesome alternative for children. It is specially crafted to make kids’ breakfast chocolatey and fun while winning the approval of parents.
Tata Soulfull remains committed to its mission of promoting ‘Desh ke Millets’ such as Ragi, Jowar & Bajra, offering a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. The brand continues to innovate and introduce products that cater to evolving consumer preferences while honouring the rich heritage of these ancient grains. With this new recognition, Tata Soulfull Ragi Bites No Maida Choco secures its position as a standout choice for kids’ snacking.
Brands
EaseMyTrip named among India’s most trusted brands for 2026–27
Travel platform earns recognition for service and reliability
NEW DELHI: EaseMyTrip has been recognised among the Most Trusted Brands of India 2026–2027, underlining the strong confidence travellers place in the online travel platform and its customer focused approach.
The recognition was announced at the sixth edition of the platform organised by Team Marksmen Network, with Business Standard as the media partner and India Today as the televised partner. The initiative honours companies that have built lasting credibility through consistent service, innovation and ethical business practices.
Brands included in the list are selected through a structured evaluation conducted by Coherent Market Insights. The process combines large scale primary research with secondary data analysis and examines parameters such as authenticity, transparency, customer experience, governance practices and consistency of service.
Over the years, EaseMyTrip has built a strong reputation in the travel sector, helped by its customer first strategy and features such as its widely recognised zero convenience fee model. The platform focuses on simplifying travel planning while offering competitive pricing and reliable services for travellers in India and overseas markets.
EaseMyTrip chief executive officer and co-founder Rikant Pittie, said the recognition reflects the trust that users have placed in the platform. “Trust has always been central to EaseMyTrip’s journey. Being recognised among India’s most trusted brands reflects the confidence travellers place in our platform. We remain committed to improving travel experiences through innovation and dependable service,” he said.
The company continues to expand its technology driven ecosystem while strengthening its presence in global markets. The latest recognition highlights its growing role as a preferred travel partner for users seeking convenient and trustworthy travel experiences.
