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Dwight Caines is Columbia TriStar executive VP worldwide marketing
MUMBAI: Dwight Caines has been promoted to Columbia TriStar Motion Picture Group (CTMG) executive VP worldwide digital marketing.
Caines oversees the digital marketing strategy for the studio’s film releases on a global basis working closely with studio marketing executives to ensure the development of interactive campaigns that extend the reach of the various creative, publicity and promotional activities. Digital marketing focusses on creating connection points with moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and video on demand.
Caines functions as the strategic planner and lead creative executive overseeing all aspects of digital campaign development including website implementation, media placement and integration of third party promotions.
Caines has overseen the digital marketing of all films from Columbia Pictures, TriStar, Screen Gems and Revolution Studios. Over the past few years he has worked on such films as the Spider-Man franchise, The Grudge, Identity (for which he won a Key-Art Award and a Bronze Clio Award), Hitch, Men in Black II and Black Hawk Down. He is currently working on digital marketing campaigns for such upcoming releases as The Da Vinci Code, the new Bond film Casino Royale, and The Pink Panther.
CTMG president worldwide marketing Geoffrey Ammer says, “As more and more moviegoers depend on the onternet and wireless technology for news and information, interactive marketing has become an essential component in our overall worldwide marketing strategy. We believe that we have one of the strongest digital marketing teams in the business today and Dwight Caines is a respected marketing pioneer for his innovative use of online and wireless movie campaigns. He is an invaluable member of our team and we couldn’t be more proud to reward his accomplishments with this well deserved promotion.”
Caines joined Sony in February 1997 as director, market research. He was upped to executive director, market research in 1998 and VP in 1999. He was tapped to create the digital marketing strategy department in February 2000.
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
