Brands
MARS Cosmetics launches ‘MARS Beautiverse’ at Nykaaland
Mumbai: MARS Cosmetics, a beauty brand who is known for its innovative approach is all set to make its stellar debut at the upcoming Nykaaland Festival with the launch of their theme ‘MARS Beautiverse’. The brand will be offering exclusive festive gifting hampers designed for beauty enthusiasts, which will be available exclusively at Nykaaland. The festival is set to take place from the 3 to 5 of November in Mumbai. Nykaaland is known to be India’s first beauty and lifestyle festival which will take place in Mumbai and MARS Cosmetics is all geared up to stand alongside beauty trendsetters from around the world.
Under the theme ‘MARS Beautiverse’, MARS Cosmetics aims to prove that “beauty has no limit, much like cosmos itself.” The brand has a vision of creating a beauty cosmos, a universe of beauty that not only showcases its unique products but also narrates the compelling story of its brand. At this star-studded event, attendees will have the chance to rub their shoulders with global icons from the beauty and lifestyle industry.
And to share the joy of Nykaaland with their online community, MARS is currently running an exciting social media giveaway. 10 lucky winners will get the chance to receive free Nykaaland exclusive passes with an all-access pass to the beauty extravaganza.
MARS Cosmetics brand manager Muskan Jain expresses her enthusiasm for this event by saying, “We are thrilled to be part of Nykaaland and we believe that our concept, “MARS Beautiverse” will truly captivate the hearts and minds of beauty enthusiasts. Our brand offers 100% vegan and cruelty-free makeup products and are made exclusively for the Indian audience. We’re dedicated to breaking the boundaries of beauty and are excited to showcase our unique products and engage with our loyal customers in this dynamic event.”
Apart from this, MARS Cosmetics will be gifting exclusive PR boxes which will offer an unforgettable experience for people who will be lucky enough to receive them. These boxes are meticulously crafted to embody the essence of MARS Beautiverse which in turn reflects the brand’s commitment to quality and innovation. That’s not all, the brand is set to bring an element of fun and excitement to the event with numerous games and contests that people will be able to participate in. The activities will be designed to engage and entertain while creating memorable interactions with the brand.
Nykaaland is known for being a platform that brings together beauty aficionados, brands, and influencers under one roof. With MARS Cosmetics making its debut, this festival promises to be an extraordinary celebration of the limitless beauty cosmos.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
