AD Agencies
Weekend Unwind with: Media Care Brand Solutions’ Yasin Hamidani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Media Care Brand Solutions director Yasin Hamidani.
Yasin possesses a diverse range of skills and expertise, including: brand building & positioning, Integrated Marketing with a specialisation in PR & media communications, digital marketing, performance marketing, influencer marketing and market research, with a deep understanding of consumer buying behavior and market trends across India and the Middle East markets.
Yasin’s career in integrated marketing and communications spans over a decade. In 2016, he co-founded Media Care Brand Solutions in Mumbai, where he serves as the co-founder and director. His professional journey has exposed him to clients across various industries, including FMCG, IT, retail, beauty & lifestyle, start-ups, e-commerce, media & entertainment, healthcare, real estate, automobile, hospitality, F&B, and education.
So, without further ado, here it goes…
Your mantra for life
“Embrace change, seek growth, and spread kindness.”
A book you are currently reading or plan to read
I’m currently reading The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
Your fitness mantra, especially during the pandemic
“Stay active, even if it’s just a little bit every day. Your body and mind will thank you.”
Your comfort food
A bowl of homemade grilled chicken with exotic veggies
A quote or philosophy that keeps you going when the chips are down
“This too shall pass.” It’s a reminder that both the good and the bad moments in life are temporary.
Your guilty pleasure
Hazelnut chocolate and binge-watching suspense-thriller series.
The last time you tried something new
Learning & implementing ChatGPT in Microsoft tools.
A life lesson you learned the hard way
The importance of setting and maintaining healthy boundaries to protect your well-being.
What gets you excited about life
The opportunity to learn new things, meeting & networking with interesting people, and make a positive impact towards people around me.
What’s on top of your bucket list
Growing and getting new business opportunities and traveling to different countries, enjoying the culture and savor authentic cuisine.
If you could give one piece of advice to your younger self, what would it be
“Embrace failure and mistakes as opportunities to learn and grow, not as reasons to be discouraged and use the given time to increase knowledge and productivity.”
One thing you would most like to change about the world
I would like to see greater global efforts to address climate change and promote sustainable living to protect our planet for future generations.
An activity that keeps you motivated and charged during tough times
Prayers and mindfulness practices help me stay centered and maintain a positive outlook, even in challenging moments.
What lifts your spirits when life gets you down
Spending quality time with loved ones, whether it’s sharing a meal, a conversation, or a simple moment of connection.
Your go-to stress buster
Taking a long walk in nature, preferably in a peaceful park or near water, to clear my mind and de-stress.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
