News Broadcasting
[V] teams up with Nestle Pure Life for Summer Shake 2005
MUMBAI: Channel [V] has teamed up with Nestle Pure Life for the Summer Shake 2005, the largest outdoor music event in China.
The event was kicked off today (30 July), the day-long Summer Shake 2005 will feature live performance by top artists from the Mainland China, Hong Kong Taiwan, including Hacken Lee, Joey Yung, Vivian Hsu and Nicholas Tse, at the scenic Jinshan beach in Shanghai.
The festival will also feature the finale contest of Nestle Pure Life [V] Band Search, an original band competition that has held over 1,000 auditions across Mainland China. The final round will be held prior to the evening performance at Summer Shake 2005. Twelve bands will vie for the ultimate accolades, with the winning group sharing the stage with the performing guests.
The associate sponsor for Summer Shake 2005 is Sony Ericsson Mobile Communications China and official sponsors are Heineken, Jack Daniel’s and Jissbon.
Nestle China head of Water Business Unit Werner Schuppisser said, “As a water beverage brand loved by the young generation, Nestle Pure Life is delighted to be associated with Summer Shake, a festive outdoor music event enjoyed by tens of thousands of young Chinese music lovers. We believe that both Summer Shake and The Nestle Pure Life [V] Band Search will create a platform for the young to actively pursue their dreams and to confidently express themselves through music.”
Co-organised by Channel [V], The People’s Government of Shanghai Jinshan District and Shanghai Media Group (SMG), Summer Shake 2005 has also teamed up with Shanghai Charity Fund for a fund-raising public auction with proceeds coming from memorabilia donated by pop stars from Mainland China, Hong Kong and Taiwan.
Channel [V] Mainland China general manager Grace Gu said, “It’s a pleasure to see Summer Shake staging a quality Chinese music fiesta and, at the same time, contributing to the unprivileged in the society.”
To build up momentum for Summer Shake 2005, pop artists will perform live for fans in a series of warm-up mini-concerts in Shanghai, Beijing and Guangdong over three weeks in July.
Summer Shake 2005 will be broadcast on more than 20 channels, including Channel [V], Xing Kong and various SMG channels.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
