MTV
MTV & VH1 score historic ratings with Live 8 coverage in US
MUMBAI: In one of the highest rated music events in the networks’ history, MTV and VH1 announced that their coverage of the Live 8 concerts, which took place in 10 cities around the world on 2 July, reached more than 18 million total viewers combined over the course of the eight hour broadcast. The two networks shared a feed for the first time in their history to cover the concerts, aimed to raise awareness of extreme poverty in Africa.
Live 8 on MTV and VH1 combined was the most watched show in its time period (12 – 8 pm) among total viewers across all cable networks. The telecast also ranked number one for six of the eight hours among total viewers across all of cable. Further, the broadcast maintained a consistent audience, with ratings primarily holding steady throughout the eight hours.
MTV’s Live 8 coverage ranked number one in its time period (12 – 8 pm) among its core demo of 12 – 34 year olds vs. all cable networks, on average. The channel also ranked number one for total day, with one-third of the total day hours comprised Live 8 programming.
The week that Live 8 aired, 27 June – 3 July, was MTV’s highest rated week ever (excluding weeks with MTV Video Music Awards or MTV Movie Awards premieres). The broadcast also delivered nearly 2.2 million viewers on average, per quarter hour, on both networks.
VH1 posted ratings that were +84 per cent above the prior
four week benchmark and +100 per cent for total viewers.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
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Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
