MTV
MTV to re-telecast Live 8, commercial-free
MUMBAI: MTV is responding to complaints that the channel’s coverage of Live 8 on 2 July was overshadowed by commercials and other fill-ins. The channel will air 10 commercial-free hours of performances on 10 July.
“Viewers will be able to see the entire sets of U2, Coldplay, Pink Floyd, Kanye West and Green Day on either MTV or VH1, and sometimes both”, a media report has quoted MTV Networks Music president Van Toffler as saying. VH1 will air selected performances between 10 am and 3 pm while MTV will show performances between 3 and 8 pm.
MTV has reportedly received complaints from more than 2,000 viewers about its eight hours of Live 8 coverage on 2 July. The complaint was, between commercials, interviews and reports from correspondents, MTV often showed only a song or two from several of the performances.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
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Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
