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Mobile management software provider mFormation enters Bangalore
BANGALORE: mFormationâ Technologies Inc., a global provider of mobile device management software based in the US has opened its office in Bangalore. mFormation’s India office is expected to be a key software development center as well as providing professional services, sales and support for mobile operators in the growing Asian market.
The India office will be involved in creating new mobile device management server products for emerging networks such as WCDMA and WiMax, building embedded software for new wireless devices, creating integrated offerings with mFormation’s leading partners, and creating a support organization for global operators.
With $35+ million investment from top-tier venture capital firms, including Battery Ventures, Carmel Ventures, Intel Capital and North Bridge Venture Partners, mFormation plans to grow the India team to more than 200 personnel over the next two to three years, states an official release.
The official release quotes Mark Edwards, mFormation’s CEO as saying “The expansion into India comes as demand increases in Asia and around the world for mFormation’s market-leading mobile device management software. By expanding our operations into India, we can leverage its deep pool of technical talent to build new products and provide the sales and support resources our global operator customers require.”
mFormation has appointed Bhasker Sharma as country manager and director of operations, India who has had 23 years of experience in the Indian software industry, including most recently as Director of India Operations at Clovis Solutions, a provider of system infrastructure software for telecom equipment manufacturers.
“mFormation is well positioned to take advantage of a tremendous opportunity in mobile device management as adoption of new devices and services grows globally,” said Sharma. “I look forward to building a team in India that can play a critical role in expanding mFormation’s worldwide presence to take advantage of this opportunity.”
mFormation has also appointed Chittur Sreenivasan, with over 20 years experience in the India software industry, as the new VP of engineering, India, whom the official release quotes as saying “I am excited to be part of building a world-class R&D and engineering team in India to support mFormation’s growing customer base of global operators. I expect that within the next 12-18 months the India office will take complete responsibility for certain areas of the product and will also actively contribute to the evolving OMA standards.”
Headquartered in Edison, New Jersey, and with offices in the UK, Europe, India and China, mFormation is a privately held company funded by Battery Ventures, Carmel Ventures, Deutsche Bank, Intel Capital, Kingdon Capital and North Bridge Venture Partners.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
