MAM
Luxor launches Excel 100 Permanent Marker
BANGALORE: Luxor Writing Instruments Pvt. Ltd. (LWIPL) has introduced the new range of EXCEL 100 Permanent Markers. The new brand comes at a suggested retail price of Rs. 20.
The company in an official release claims that the newly launched Excel 100 Permanent Marker has features like a dry safe ink which can write smoothly and without drying, even if the marker is left uncapped for 24 – 36 hours.
The new Excel 100 Permanent Marker is well suited for virtually every project when permanence and color are important. The permanent ink that is fade and water resistant, enable the Makers to write on diverse materials like wood, metal, glass, plastic, card, paper, rubber, OHP Films, fabric, X-rays, CD’s etc. Not only does this Excel 100 Permanent Marker reinforced clip prevents loss, it has a spectrum of colors too, the release adds.
LWIPL Vice-President Pooja Jain said, “The new Excel 100 Permanent Marker, the latest addition to the Luxor portfolio of markers, with its superior features, reiterates the company’s commitment of providing the best at the most affordable prices. Anyone who uses Luxor products quickly feels the quality difference of these markers.”
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
