MAM
Carat wins Baderwals Infraprojects media account worth Rs 200 million
MUMBAI: Carat Media Services has bagged the media duties for Baderwals Infraprojects worth Rs 200 million. Previously, a land procurement, holding and banking firm, the company plans to foray into the realty domain in the country and therefore decided to award its planning and buying functions to Carat.
Speaking to Indiantelevision.com Baderwals Infraprojects president marketing Nilanjan Maitra said, “In making a strategic shift into the dynamic category of realty business, we needed a media partner to hold our hand and support our growth in this segment. The expertise in planning and buying that Carat brought to the table urged us to select them.”
The other players in the fray included Group M’s Motivator, and two local players – a Madison based agency and Hitads. The creative duties were awarded to Latitude 23 about six months ago.
Baderwals which has a land bank worth Rs 4.5 billion, will launch itself originally be developing state-of-art commercial and residential projects in Delhi, NCR and extended region with the initial investment of Rs.11 billion. The company plans to develop 11 projects across the country.
Commenting on this strategic shift, Baderwals Infraprojects Pvt. Ltd. chairman and managing director Sushil Baderwal said, “The Real Estate growth in the country is riding high to the levels of 20 per cent to 60 in the past decade and is showing signs of future swell in the coming period. Baderwals taking advantage of the present favorable conditions in the realty biz are now sailing into the sea of construction and development of realty.”
In the past, Baderwals has erected mega projects like – Township, Group Housing , Malls, Multiplexes and Hotels, Education and Entertainment in Delhi and NCR and extended tier II and tier III cities, followed by several other potentially lucrative regions of the country. As it expands into different regions in conjunction, the group will be able to meet the aspirations of “B” class cities, informs an official release.
Brands
Apple acquires MotionVFX to power up Final Cut Pro tools
Deal brings pro-grade VFX plugins into Apple’s creator suite
CALIFORNIA: Apple has strengthened its push into the creator economy with the acquisition of MotionVFX, a Warsaw-based studio renowned for its high-end plugins and motion graphics for Final Cut Pro.
The move underscores Apple’s ambition to deepen its hold on professional editing workflows and take on rivals such as Adobe by bringing premium visual effects tools in-house. The deal was announced on 16 March 2026.
In a statement, MotionVFX said it was “extremely excited” to join Apple, highlighting a shared focus on quality, simplicity and design. For a company that has spent over 15 years building tools beloved by editors, the pairing feels less like a takeover and more like a creative alignment.
Around 70 employees from MotionVFX will join Apple, bringing with them expertise in plugins that many editors already rely on. These include cinematic colour grading tool mFilmLook, 3D engine mO2, and a template-driven design studio extension.
The acquisition also strengthens Apple’s recently launched Apple Creator Studio subscription, priced at $12.99 per month, which bundles Final Cut Pro, Logic Pro and Pixelmator Pro. By integrating MotionVFX tools, Apple adds serious creative firepower without inflating the price.
For creators, this could mean fewer add-ons and more built-in magic. Advanced tracking, 3D titles and polished transitions may soon feel native rather than optional extras.
There is also growing buzz around the iPad Pro. With MotionVFX in the fold, Apple could finally bring richer animation and motion graphics capabilities to Final Cut Pro on iPad, an area that has long lagged behind its desktop counterpart.
While MotionVFX tools currently support platforms like DaVinci Resolve and Adobe Premiere Pro, industry watchers expect Apple to prioritise its own ecosystem going forward. That could mean exclusive features for Mac and iPad users, and a gradual shift away from competitors.
For now, the MotionVFX marketplace remains active and existing plugins continue to work as usual. Longer-term plans, however, are still under wraps.
Apple’s latest move is not just an acquisition, it is a statement. By owning both the software and the tools that elevate it, the company is building an end-to-end creative playground. For editors, filmmakers and even casual creators, the line between professional and accessible just got a little thinner.
