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Yamgo launches end-to-end mobile TV advertising solutions
MUMBAI: UK based video to mobile firm Yamgo has launched a portfolio of mobile TV advertising solutions. These will enable companies to create brand awareness and advertise products and services directly to consumers using mobile TV and video.
The solutions range from the production of made-for-mobile adverts to global distribution and tracking of adverts via the Yamgo TV channel, viral downloads and video streaming over 2.5G and 3G networks.
Yamgo says that it has built a reputation for the production and publishing of extreme sports mobile video content and has invested in the technology and infrastructure to deliver video downloads and stream mobile TV directly to consumers. Yamgo CEO Ian Mullins says, “Advertiser-funded programming and video downloads with a 5-7 second pre-roll ad will enable consumers to watch free mobile TV and video on their mobile phones.
“While it is still too early to predict how consumers will react to adverts on their mobile phone, we are using a traditional TV business model applied to mobile entertainment and offering a unique high-quality free mobile TV experience. Mobile TV campaigns can be integrated with advertisers’ existing TV branding with interactive elements providing brand interaction and collection of valuable user data to personalise content and adverts.”
Mobile TV ads and mini series are produced from Yamgo’s stock footage or using HD cameras filming specifically for mobile devices. Working with the world’s top extreme sports athletes Yamgo produces made-for-mobile content in over 26 different extreme sports. This unique production capacity enables Yamgo to create exclusive stunts and inspiring action sequences to capture attention whilst stimulating interest and desire in the product or service being advertised.
Yamgo operations director Shaun Ellison says, “Capturing and retaining the interest of the highly coveted youth demographic and delivering adverts requires a unique approach to production. The content must deliver a short, sharp burst viewing experience on a small screen. Extreme sports work really well on mobile phones and the content genre has a mass market appeal.”
Mobile TV ads can be inserted in between programming on the Yamgo Mobile TV channel or packaged as a pre-roll advert before a mobile TV download or streaming session. Yamgo TV which is currently available in the UK, the US and China consists of mini films, crashes, equipment malfunctions and unique extreme sports stunts such as mountain biking off Beachy Head, Paragliding out of helicopters, River Surfing and Extreme Canopy Flying.
Yamgo offers four main options for mobile video delivery: Java Vidlets, Multimedia Messages (MMS), downloads and streaming links (3GP, MP4, RM). Java and MMS offer the widest compatibility and ease of use for viral marketing, but are limited to short videos, ideally less than 10 seconds. Downloads offer a high-quality user experience and are ideal for videos less than 90 seconds in length.
Streaming is suitable for longer programming, but currently suffers from low device and network compatibility. Interactive mobile TV elements such as voting and links for more information can be integrated to enhance brand interaction with device recognition and usage statistics providing measurable results.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
