MAM
Idea Cellular to bring Wimbledon 2005 live to subscribers
MUMBAI: Idea Cellular will be bringing Wimbledon 2005 to its customers as an exclusive service this month. Idea will provide news, views, moments of glory, the high-paced action and much more to its subscribers.
Idea cellular phone users will also get the chance to win trips to Wimbledon in a series of innovative competitions.
Commenting on this association, Idea Cellular Ltd CEO Vikram Mehmi said, “To be associated with an event of this magnitude and historical significance is an endeavour on our part to bring in exciting sporting experiences for our valued customers. We at Idea have always believed in sharing the celebrations along with our customers, this time with the spirit of sporting action.”
The Wimbledon Championships 2005 will take place between 20 June and 3 July. Idea customers can catch all the action via SMS, GPRS and Voice and take part in competitions to win tickets to fly to the UK to watch the tournament live at the famous Wimbledon courts, as well as taking home official Wimbledon merchandise.
GPRS subscribers will be able to download rich Wimbledon content from Idea Fresh. This will include exclusive video clips, wallpapers, polyphonic tones and true tones. The video clips available for Idea subscribers will include: daily preview clips, individual match highlights, daily player interviews, daily round up of day’s play, golden moments of Wimbledon (archive footage) and Wimbledon 2005 Championship round up.
On SMS and Voice, Idea subscribers can download the exclusive Wimbledon ring tone, participate in contest and subscribe to receive Wimbledon Match alerts. Customers can also dial “456” and say “Wimbledon” to listen to the latest match updates, audio clippings from players, participate in contest, and download the Wimbledon ring tone.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
