MAM
Tata Indicom lures women with the launch of ‘Woman’s Zone’
MUMBAI: On the note of women’s day, Tata Indicom took the opportunity to introduce their first value added service titled ‘Woman’s Zone’. The concept being an exclusive woman’s portal available only on Tata Indicom’s mobile handset.
The thought behind the launch of this portal is the growing number of woman mobile subscribers. In fact a research conducted by the company revealed that 27 per cent of the women’s population aspire to have a mobile phone.
The TG defined for this portal stands very clear – The contemporary urban woman between the age group of 25 – 35.
Tata Teleservices marketing president Harish Bhat says, ” Superior customer experience is an underlying principle of all Tata Teleservices’ products and services. ‘Woman’s Zone’ is an extension of our efforts and commitment towards providing the best and exclusive service for our woman customers. The launch of ‘Woman’s Zone’ is an endeavour to proactively provide them with services especially catering to their evolving needs.”
Bhat also added that this is the first among a number of initiatives that will be introduced in the near future to add value to their customers.
The ‘Woman’s Zone’ is positioned as the one-stop-shop for every thing a woman is looking for. It provides access to information related to varied subjects ranging from home, lifestyle and career. It also invites them to ask questions to a panel of celebrity experts the telecom service provider has tied up with. It also allows for forwarding interesting bits of information to their friends.
The portal for the month of March has been made available free of charge as an introductory offer. Although, post March, the service will become a paid one. The details of the cost implications although were not revealed by the company.
The service can be availed by all Tata Indicom’s prepaid and postpaid customers. The portal is accessible to customers across BREW, WAP and JAVA platforms under the Tata zone and on SMS through 8282.
The mobile portal boasts of a host of experts like Manish Malhotra, Blossom Kocchar, Kiran Sawhney, Sanjay Chugh, Usha Alberqueque and Suman Pandit.
Some of the features available are:
Club Lounge – An interactive informative and entertaining club zone with tips, celebrity speak and Q&As on topics relating to style, beauty, health, relationships, career and home.
Woman in u – A complete personality evaluation.
Woman Bargains – An online shopping mall listing great deals across product categories in specific cities.
Woman Downloads – A selection of wallpapers and ring tones designed for women.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
