MAM
Singapore’s Media Development Authority appoints Priority PR for global campaign
MUMBAI: Priority Public Relations has been named the AoR for Singapore’s Media Development Authority, a government agency created in part to develop global awareness of Singapore’s media industry. The announcement was made by Priority Public Relations vice president and managing director Europe Marylou Johnston.
According to an official statement, Priority Public Relations is charged with perpetuating the MDA’s Singapore Media Fusion initiative which celebrates the achievements and supports the continued development of Singapore’s media industry.
Serving as both a common voice for Singapore’s production community while also spearheading international exposure and support for the region’s co-production projects, including HD and animation, and the growing demand for Singapore’s products and services, Priority Public Relations will handle global trade and business media coverage of the Singapore Media Fusion initiative and its resulting projects and alliances.
Priority Public Relations assisted the MDA in launching the Singapore Media Fusion initiative in October of 2006. In conjunction with the Singapore Media Fusion initiative, MDA also launched a portal (http://www.singaporemediafusion.com) in October 2006, cultivating an online media community that offers information on Singapore’s media industry and opportunities, samples of made-by-Singapore content and fosters idea sharing between local Singapore media professionals and executives in the worldwide media marketplace.
Media Development Authority (MDA) was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 January 2003, to focus on and develop Singapore as a state of the art media city.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
