MAM
Singapore’s Media Development Authority appoints Priority PR for global campaign
MUMBAI: Priority Public Relations has been named the AoR for Singapore’s Media Development Authority, a government agency created in part to develop global awareness of Singapore’s media industry. The announcement was made by Priority Public Relations vice president and managing director Europe Marylou Johnston.
According to an official statement, Priority Public Relations is charged with perpetuating the MDA’s Singapore Media Fusion initiative which celebrates the achievements and supports the continued development of Singapore’s media industry.
Serving as both a common voice for Singapore’s production community while also spearheading international exposure and support for the region’s co-production projects, including HD and animation, and the growing demand for Singapore’s products and services, Priority Public Relations will handle global trade and business media coverage of the Singapore Media Fusion initiative and its resulting projects and alliances.
Priority Public Relations assisted the MDA in launching the Singapore Media Fusion initiative in October of 2006. In conjunction with the Singapore Media Fusion initiative, MDA also launched a portal (http://www.singaporemediafusion.com) in October 2006, cultivating an online media community that offers information on Singapore’s media industry and opportunities, samples of made-by-Singapore content and fosters idea sharing between local Singapore media professionals and executives in the worldwide media marketplace.
Media Development Authority (MDA) was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 January 2003, to focus on and develop Singapore as a state of the art media city.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
