MAM
MTV, Creative Review to launch global competition on Aids impact
MUMBAI: In a bid to broaden the scope of its HIV Aids Staying Alive campaign MTV Networks International has announced its first-ever partnership with publication Creative Review.
The two patries have partnered on a global public service announcement (PSA) competition. The competition, which launches in the July issue of Creative Review challenges the creative community worldwide to submit an original idea for a PSA focused on the impact of HIV/Aids on women and girls. According to Unaids, women account for nearly 50 per cent of all new HIV infections in the world today.
Entrants (individuals or a creative team) will be asked to submit a script, storyboard or concept board and CV for consideration by the MTV and Creative Review judges. The winning idea will be funded by MTV and produced under the supervision of MTV Networks International senior VP creative Cristian Jofre . The spot will air across MTV’s 44 channels worldwide from 1 December 2005 – World Aids Day.
The winning entry will also be streamed on the Staying Alive website – www.staying-alive.org, which is available in 10 languages. In addition, MTV will offer the spot rights-free, at no cost to all broadcasters worldwide to get critical HIV prevention messages out to the widest audience possible.
Creative Review will highlight the partnership in several issues over the coming months with a follow up profile of the winning creator/producer in December. The winning spot will also be included on a special Creative Review DVD in January.
Creative Review editor, Patrick Burgoyne says, “Creative Review is delighted to be partnering with MTV on such a worthwhile project. With our readership and MTV’s proven ability to address important social issues we are confident that some truly inspiring ideas will result.”
Creative Review is a monthly magazine for visual communication. It has subscribers in over 80 countries,. it brings to readers new work and inspiring new ideas each and every month in graphic design, advertising, music videos, interactive media and all related crafts.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
