MAM
Lowe snatches Bajaj Discover creative duties from O&M
MUMBAI: It is celebration time at the Lowe stable as yet another Bajaj account lands in Lowe’s Kitty. Bajaj Discover, which was being handled by O&M, has just moved to Lowe. In effect, now Lowe handles 3 of the 4 Bajaj bike brands – CT 100, Avenger and Discover.
Bajaj Auto GM marketing KS Grahapati confirmed the same to Indiantelevision.com, stating that the account moved last week, although he did not divulge any details on the reason for the shift.
Lowe’s senior vice-president Tarun Chauhan confirmed the development as well.
Flashing back to the close of 2004, Bajaj saw it consolidate its bike accounts with Leo Burnett bagging Pulsar, Lowe taking Bajaj CT 100 and Avenger and O&M bagging Bajaj Discover.
O&M in 2004 had roped in Jackie Chan for the launch commercial of Bajaj Discover. The bike, which was launched in the first week of October 2004, was priced at Rs 39,997.
The two wheeler category has primarily three segments – Premium / sport, commuter/economy and the aggregative segment.
While Pulsar straddles the premium segment, CT 100 is in the economy lane. In the aggregative segment, Bajaj earlier had Wind and Calibre, both of which were phased out to be replaced by Discover.
The Discover brand is being re-launched and the campaign will hit the tube in third week of August.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
