MAM
Cathay Pacific expands marketing partnership with CNN
MUMBAI: To enhance its reach by offering business travellers timely and relevant content, Cathay Pacific has expanded its long-time sponsorship of the CNN Global Market Wrap daily news segment.
The airline claims to have added a new dimension to its marketing campaign on the global news network. With this collaboration, CNN viewers can now access the latest global stock quotes on their mobile phones through the CNN Global Market Wrap SMS alert service.
Cathay Pacific Airways manager marketing communications Celine Ho says, “The mobile phone is definitely a ‘must’ medium today with its huge ability to reach this target audience. Riding on the success of our TV sponsorship, we’re expanding Cathay Pacific’s brand presence to mobile phones, with content the audience is interested in. This is another example of our permission-based marketing with an integrated platform.
Subscribers to this free service will receive three daily SMS updates on the Asian, European, and US stock markets. CNN viewers may sign up for this alert service by registering their mobile numbers on the web subscription form at www.cnn.com/mobile. They can also retrieve a code to register for the service by calling a special number and sending an SMS keyword. This information is displayed on related television commercials.
A co-branded promotion of this mobile alert service will run on CNN’s Asia-Pacific feed and its web-based news service, CNN.com/International.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
