Brands
WhizCo partners with Blackberrys
Mumbai: In a remarkable stride towards innovation, WhizCo, India’s premier influencer marketing agency in India, continues to redefine possibilities by venturing into the realm of augmented reality. In collaboration with Blackberrys, a renowned menswear brand, WhizCo has introduced a fascinating AR filter named “Cheer for India” tailored for the Cricket World Cup, 2023.
The primary objective behind “Cheer For India” was to deeply resonate with the passionate Indian cricket fanbase, transforming their way of showing support for Team India. Concurrently, the collaboration aimed to establish a formidable brand identity for Blackberrys as the official clothing partner of this highly anticipated sporting event.
WhizCo’s proficient AR Development team dedicated itself to developing an immersive and interactive 4-in-1 AR filter. “Cheer For India” is not merely an Instagram AR filter, but an engaging game that celebrates India’s love for Cricket. The filter’s first frame lets users feel the cricketing spirit as they hold a bat and don a helmet. In the second frame, they raise a slogan-bearing placard for spirited selfies. Frame three transforms’ users into press conference stars, holding a trophy and delivering champion speeches into virtual microphones, while the fourth frame adds patriotic flair with the Indian tricolour on users’ faces, perfect for capturing patriotic selfies or sharing heartfelt messages for Team India. The 4-in-1 AR Filter enables users to have an on-field experience and showcase their enthusiasm in a fun and engaging way.
This creative initiative reflects Blackberrys and WhizCo’s dedication to delivering captivating and innovative augmented reality experiences that deeply resonate with the audience.
WhizCo CMO & co-founder Prerna Goel conveyed her excitement about the collaboration, stating, “The collaboration with Blackberrys has been an exhilarating journey for us. Our team’s dedication and ingenuity ensured the seamless execution of this AR filter venture.” She further added, “We are thrilled to have partnered with Blackberrys, a renowned menswear brand, and take pride in contributing to their endeavour to extend their reach to a wider audience”
In the words of Blackberrys, “The ‘Cheer For India’ AR filter is a remarkable testament to our partnership with WhizCo and our collective commitment to redefining the way fans express their support for Team India in the digital landscape. Through this innovative filter, we’ve not only aimed to deeply resonate with the passionate Indian cricket fanbase but also to establish a powerful brand identity for Blackberrys as the official wardrobe partner of Star Sports Cricket Live for the much-anticipated Cricket season,” said Blackberrys VP – brand experience Rajesh Sethuraman.
As a frontrunner in the influencer marketing and creator management sphere, WhizCo boasts a vast network of over 100,000 content creators. spanning more than 15 categories and 12 languages. The agency’s foray into augmented reality opens new avenues for brands to enhance their engagement strategies. WhizCo’s entrance into this innovative space mirrors its commitment to fostering creativity and building meaningful connections between brands and their audiences.
In a digital landscape marked by constant evolution, WhizCo’s pioneering venture into augmented reality with The “Cheer For India” AR filter stands as a testament to WhizCo’s dedication tos innovation and its remarkable success in merging technology and emotion to craft a truly immersive experience.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
