Brands
Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners
Mumbai: Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries Ltd and Associate Companies (GILAC), is delighted to announce its partnership with So Delhi’s Boho Bazaar, a popular event that celebrates art, fashion, and community. As a lifestyle community partner for Boho Bazaar, Godrej L’Affaire brought a unique and immersive experience to attendees, making the event even more memorable.
Boho Bazaar – The Biggest Shopping & Music Festival dazzled with its 5th edition for a special Diwali fiesta where the festivities unfolded from the 3 to 5 November, 2023. Godrej L’Affaire, known for its commitment to fostering creativity, collaborated with Boho Bazaar to provide a platform for emerging artists, content creators, and the community to come together and celebrate their passions.
Godrej L’Affaire set up a one-of-a-kind 360-degree photo booth, offering attendees a chance to capture fun and interactive footage. This unique addition to the event allowed 600+ visitors to create memories in a dynamic and entertaining way. To amplify the excitement, Godrej L’Affaire, in conjunction with Boho Bazaar, ran an exciting contest on its social media handles; winners won free passes to the event.
Speaking on the association, Godrej Industries Ltd and Associate Companies (GILAC) VP & head corporate brand and communications Sujit Patil said, “We firmly believe in the unifying power of creativity to bring communities together. Godrej L’Affaire is our platform to build a community of lifestyle enthusiasts and give them opportunities for experiential engagement with brands. Our partnership with SoDelhi’s Boho Bazaar is a testament to our commitment to creating memorable experiences.”
The collaboration created an unforgettable experience that celebrated creativity and community. The event showcased the latest trends in fashion, art, and lifestyle, all while providing a platform for like-minded individuals to come together, network, and celebrate their passions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
