Brands
COACH India celebrated ‘Wear Your Shine’ campaign at Jio World Drive, Mumbai
Mumbai: COACH India hosted a fun evening on 4th November Saturday, filled with glamour and glitz celebrating the Wear Your Shine campaign at Jio World Drive, Mumbai. The one-of-kind experience of the grand installation and Shine Collection launch pop-up celebrated the spirit of individuality and self-expression this Diwali. The Gen-Z sensation Orry was seen at the COACH Shine event at Jio World Drive, luxury fashion influencers and personalities – Riya Jain, Sukhmani Gambhir, Anushka Sen, Aishwarya Wadhwani, Simone Khambatta, Nishika Lulla, Unnati Malharkar, Manav Chhabra, hosted guests to celebrate an evening of glitz and glam with COACH.
Inspired by today’s generation and designed by creative director Stuart Vevers’ the vision of the Shine Collection encourages to be real and ‘Wear Your Shine’.
The Shine Collection pop-up experience featured playfully expressive silhouettes and colors, with the Tabby bag and new Penn silhouette in metallic and patent leather. This spectacular evening was co-created with value added services and hosted at SAZ – American Brasserie, Jio World Drive Mumbai. Earlier in the week Coach unveiled SHINE, an immersive pop-up installation to invite audiences to explore a multi-sensory world of light, space, and sound at Mumbai’s Jio World Drive Mall. The one-of-a-kind structure features a reflective surface of high-shine gold panels encased in bronze scaffolding, inspired by the campaign’s message of transforming your inner glow into outer shine. The SHINE installation and “Wear Your Shine” campaign mark the next chapter of Coach’s storytelling grounded in the Courage to Be Real, its mission focused on inspiring audiences to express themselves authentically.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
