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Hipi unveils the ultimate dance extravaganza: #HipiDanceBattle

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Mumbai: Hipi, the ultimate destination for creativity and self-expression, is thrilled to announce the launch of its latest dance challenge, #HipiDanceBattle. Following the immense success of the previous Hipi G.O.A.T, this new endeavour promises to captivate users with its rhythm, energy, and unbeatable groove.

The dance challenge invites users from all corners of the country to showcase their unique dance moves and creativity. Whether you’re a seasoned dancer or someone who just loves to move, this challenge is designed to bring people together through the universal language of dance.

What sets #HipiDanceBattle apart is its inclusivity and diversity. From professional dancers to first-time movers, everyone is encouraged to join the dance revolution. With a mission to unite people through the universal language of dance, Hipi invites users to participate in this epic celebration of rhythm and movement.

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Participants will be provided the opportunity to present their dance prowess and secure a well-deserved place in the limelight. They will create and upload videos on Hipi, showcasing their talents while using specific theme-based monthly hashtags. A daily leaderboard will be in place, along with the recognition of two monthly winners and the ultimate grand winner. The mega showdown will unfold in the last 15 days of the challenge, culminating in a grand contest to crown the winner of the dance battle.

Meet the Judges:  

Aanchal Munjal kickstarts the #HipiDanceBattle with the first challenge – #AnyOneCanDance. Aanchal is a renowned actor with a lifelong presence on the screens. Her journey with Hipi began at its inception, where she has consistently amassed millions of views with her captivating content.  

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Following her lead, there is an esteemed panel of judges who will bring their expertise and discerning eye to evaluate the incredible performances in this season’s competition. Ishita Dutta, an accomplished actor with over a decade of lead roles in successful films and TV series, known for her outstanding performances in Drishyam and its sequel. Shivangi Khedkar, much known for her role in Mehndi Hai Rachne Wali has won hearts with her short yet impressive career as an accomplished actor and a successful model.  Sara Gurpal, already popular on Hipi, is a celebrated Punjabi singer and actor who has claimed numerous awards for her melodious voice.  Swati Kapoor, another well-known Indian actor and model, features in Hindi films and TV shows. She is a well-established influencer with a substantial following on Hipi as well as other social media platforms.

Each of these judges will bring a unique perspective and passion for dance, making this season’s competition extremely exciting. Their collective experience and discernment will undoubtedly enrich the #HipiDanceBattle and set the stage for some incredible performances. Stay tuned for an exciting season ahead!  

After five thrilling challenges that will showcase exceptional talent, the top 12 finalists will face off for an additional two weeks, vying for the prestigious title of ‘Dance Warrior’. Celebrity judges, the connoisseurs of dance, will carefully select the winner based on his/her incredible talent and the quality of their dance videos. A cash reward of Rs. 1 Lakh awaits the crowned champion of the Hipi Dance Battle.  

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But the opportunities do not end here; participants can win cash prizes daily by simply garnering likes on their challenge videos. “The Hipi Dance Battle offers a unique opportunity for India to experience the rich diversity of exceptional dance talents nationwide. This new challenge expects to uplift the lives of the talented individuals this country is home to. We hope that Hipi Dance Battle turns out to be as outstanding as Hipi G.O.A.T. 2 and Hipi Lip-sync Battle. The success of Dance Battle will underscore our dedication to fostering creative talent”, said Hipi chief business officer GBS Bindra. 

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JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth

A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant

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MUMBAIJioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.

Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.

The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.

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Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.

The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”

With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.

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