Movie Channels
Sahara One Hindi movie channel Filmy set for 25 October launch
MUMBAI: Sahara India Mass Communication Ltd will unveil its Hindi movie channel Filmy on 25 October. With the entry that coincides with Diwali, Sahara One expects to cash-in on the festival spirit.
Says Sahara One CEO Shantonu Aditya, “Our new channel Filmy is getting ready and will be launched end-October, just before Diwali. Filmy will present a whole new world of Bollywood entertainment with the best movies and innovative programming, all presented in a unique and engrossing style.”
Filmy expects to capitalise on the strong position Sahara One Motion Pictures enjoys in the Hindi movie market as a producer and distributor. According to an official release, the company has over 40 movie projects in hand, of which more than 20 are on the floor. The network also claims to have developed a strong movie library by being in the business.
“We plan to put our leadership position in the Motion Pictures business and our strengths in the GEC Television arena to good use. The core team of Filmy is crafting out the channel personality, programming, look and feel, and we are extremely excited about the way things are shaping up for the new channel,” Aditya says.
“We have an excellent team in place for Filmy. It is led by business head Ashutosh, head of marketing and content Shailesh Kapoor, head of On-Air Promotions Mukul Misra, and head of PR & Publicity for all businesses of Sahara One – Pavan R Chawla,” Aditya adds.
Greeting Filmy in television’s Hindi movie space would be an unusually charged up atmosphere. While Zee Cinema maintains its strong position in the market, Star India has re-launched its Hindi movie channel Star Gold. As reported by indiantelevision, Set Max would be relying on the upcoming ICC Super Series and the festival season that follows to strengthen its position.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
