AD Agencies
Ogilvy named Network of the Year at London International Awards for third year
Mumbai: At the 2023 London International Awards, Ogilvy proudly earned Network of the Year honors for the third consecutive year. This achievement reflects the strength of Ogilvy’s global creative network with over 30 offices contributing a total of 140 statues including 3 Grand, 27 Gold, 55 Silver, and 55 Bronze, along with 30 Finalists. Notably, Ogilvy was also named Regional Network of the Year for North America and Asia.
In total, Ogilvy was recognised with statues in 24 of the 27 categories including a collective 19 in Health & Wellness and Health & Wellness Craft, nine in Transformative Business Impact, five for Creativity in B2B, three for Package Design, two for Creativity in the Metaverse, and four for Creativity in PR. In addition, the Global Radio & Audio Company of the Year was awarded for work created for Halls, a joint effort between DAVID Madrid and Deseif that won four statues in the Radio & Audio category; DAVID and Deseif were also awarded the Regional Radio & Audio Company of the Year for Europe. See the winning work here.
The network’s performance was led by three Grand wins. “Cost of Beauty” for Dove – a borderless collaboration between the UK, Toronto, and New York offices – took home Grands in both the Health & Wellness and Use of Social Media & Influencers categories. DAVID Bogota won a Gold in the Transformative Business Impact category for “Corona Extra Lime.”
Ogilvy’s global chief creative officer Liz Taylor said: “We are filled with immense pride to be capping off the year by receiving the prestigious title of Network of the Year at the LIAs. It is a great honor for us, especially because our ideas were acknowledged in almost every category. Our teams from all corners of the world have worked tirelessly to create remarkable campaigns that proved the power of Borderless Creativity to drive business results and impact the world. Congratulations to all our people across the network who contributed to this collective effort, and a special thanks to our clients for their support, trust, and partnership.”
LIA president Barbara Levy reflecting on the ‘Of the Year’ winners said: “Firstly, I would like to congratulate WPP attaining enough points to be named LIA’s first Holding Company of the Year, and also congratulate Ogilvy for being Global Network of the Year. It’s no surprise as Ogilvy offices worldwide have a formidable creative reputation. Ogilvy has shown this by taking the coveted Global Network of the Year title three years in a row.”
The LIA honors cap off an impressive year for Ogilvy. The creative network ranked as the #1 network on both WARC’s Creative 100 and Effective 100 lists and took home the Network of the Year honors at the 2023 Clio Awards and The One Show, while Effie Worldwide ranked Ogilvy as the Most Effective Agency Network. Additionally, Ogilvy was named Global Network of the Year for 2023 by both Adweek and Campaign Magazine.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
